Privacy Policy

1. Who We Are

ELVN:11 ("we", "us", "our") is a South African digital marketing agency operating at elvn11.agency. We are committed to protecting your personal information in compliance with the Protection of Personal Information Act (POPIA), 2013.

2. Information We Collect

When you interact with our website, we may collect:

• Contact Information — First name, last name, email address, phone number
• Business Information — Company website URL
• Enquiry Details — The contents of messages you send via our contact form
• Usage Data — Pages visited, time spent, browser type, and device information (collected via analytics cookies, with your consent)

3. How We Use Your Information

We process your personal information for the following purposes:

• To respond to your enquiries and provide requested services
• To send you project proposals and sprint scoping documents
• To improve our website performance and user experience
• To comply with legal obligations under South African law

We will never sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

Under POPIA, we process your personal information based on:

• Consent — When you submit our contact form and tick the POPIA consent checkbox
• Legitimate Interest — To improve our services and website performance
• Contractual Necessity — To deliver services you've requested

5. Cookies & Tracking

Our website uses the following types of cookies:

• Essential Cookies — Required for core site functionality (e.g., form submission, cookie preference storage). These are always active.
• Analytics Cookies — Google Analytics (GA4) to understand how visitors use our site. These are only enabled with your explicit consent.

You can manage your cookie preferences at any time via the cookie consent popup, or by clearing your browser storage. No cookies are set until you make a choice.

6. Data Storage & Security

Your data is stored securely in Google Firebase (Firestore), hosted on Google Cloud infrastructure. We implement appropriate technical and organisational measures to protect your personal information, including:

• Firestore Security Rules restricting access to authorised personnel only
• HTTPS encryption on all pages
• No plain-text storage of sensitive data

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy. Lead enquiry data is retained for a maximum of 24 months after your last interaction with us, after which it is securely deleted.

8. Your Rights Under POPIA

As a data subject, you have the right to:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that we correct inaccurate or incomplete data
• Deletion — Request that we delete your personal information
• Object — Object to the processing of your personal information
• Withdraw Consent — Withdraw your consent at any time (this does not affect the lawfulness of processing before withdrawal)

To exercise any of these rights, contact us at hello@elvn11.agency. We will respond within 30 days as required by POPIA.

9. Third-Party Services

We use the following third-party services that may process your data:

• Google Firebase — Data storage and hosting
• Google Analytics (GA4) — Website analytics (with consent)
• Google Fonts — Typography delivery

Each of these services operates under their own privacy policies and data processing agreements.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this privacy policy, your personal data, or wish to exercise your POPIA rights, please contact:

ELVN:11
Email: hello@elvn11.agency
Website: www.elvn11.agency

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