Zero-party diagnostic context without invasive data gathering.
Care coordinators receive the respondent's severity tier, key friction points, and preferred contact window prior to initial contact.
Mental Insure / Guided Clinical Diagnostic
From stress signal to supported action.
A low-friction psychological diagnostic that translates acute mental overload into a structured triage score and immediate care routing in under two minutes.
- Client
- Mental Insure
- Sector
- Mental Health & Wellbeing
- Scope
- Diagnostic & Lead Engine
- Role
- Strategy, UX & Full-Stack Build
People struggling with burnout don't want a sales pitch.
When someone is experiencing acute stress, executive fatigue, or panic, standard mental health marketing — long form copy, clinical jargon, or cold consultation forms — creates paralysis instead of action.
We designed the Stress Audit as an objective mirror, not a sales pitch.
The Pain: Anxious prospects were bouncing from the main site. Visitors knew something was wrong but lacked vocabulary or clarity on whether they needed professional intervention.
The Goal: Give individuals an instant, empathetic diagnosis in under two minutes while ethically capturing zero-party diagnostic signals to route high-intent leads into care plans.
Five questions. Instant classification.
The diagnostic measures physical exhaustion, mental overload, boundary erosion, emotional volatility, and recovery deficit.
Instead of vague advice, users receive a personalized diagnostic tier (Balanced, Elevated Strain, Acute Overload, or Severe Burnout Risk) alongside a clear, compassionate clinical protocol.
Every assessment becomes actionable care context.
How the diagnostic engine converts anonymous stress into supported membership.
- 01 / AssessCalm, focused triage
A distraction-free questionnaire allows visitors to reflect on symptoms without cognitive overwhelm.
- 02 / ScoreAlgorithmic classification
Weighted scoring maps answers across 4 distinct clinical risk tiers in real time.
- 03 / NurtureImmediate personalized follow-up
A trigger-based 4-part email sequence delivers recovery protocols matched to their exact score.
- 04 / RouteEthical conversion gate
Users are offered guided next steps: direct consultation, low-friction trial, or ongoing plan.
What we ended up building behind the interface.
A HIPAA/POPIA-sensitive architecture that respects user privacy while empowering the care team.
Automated email engine
Trigger-based 4-part email sequence delivering tailored recovery tools based on triage results.
POPIA & data sovereignty
Explicit consent gating and strict purpose limitation designed directly into the assessment flow.
Technical foundation
Firebase Firestore, Cloud Functions, resilient client-side state machine, and frictionless mobile UI.
Tangible impact for Mental Insure.
Sub-2-minute completion
94% questionnaire completion rate due to low-friction micro-interactions.
Pre-qualified leads
Advisors have clinical context before the first call, eliminating cold discovery friction.
Automated activation
Instant personalized triage reports sent directly to the prospect's inbox.