Qualified enquiries arrive with the decision context attached.
Advisors can see affordability inputs, buying timeline and finance needs before the first follow-up.
HCA Group / Connected property platform
From uncertainty to qualified demand.
A connected platform that calculates affordability, captures buying intent and routes enriched leads to HCA's advisory team.
- Client
- HCA Group
- Sector
- Property and finance
- Scope
- Platform and lead engine
- Role
- Strategy, UX and full-stack build
Property decisions begin with uncertainty.
Affordability, finance, build method and total cost all shape the first conversation. A generic contact form captures none of that context.
We designed the website as a decision system, not a digital brochure.
The platform gives buyers immediate financial clarity, then carries their exact figures into a consultation request.
HCA's team receives a more useful lead package and can start the conversation closer to the real decision.
Give value before asking for details.
The calculator suite helps buyers estimate affordability, bond repayments, transfer costs and the impact of extra payments.
When someone requests finance support, their working numbers become part of the lead context instead of disappearing after the calculation.
Every calculation becomes usable context.
The public experience and operations layer work as one connected journey.
- CalculateImmediate financial clarity
Buyers explore realistic affordability and repayment scenarios.
- CaptureIntent in their own numbers
Purchase price, deposit, budget and timing travel with the enquiry.
- RouteThe right next conversation
Readiness and finance needs help prioritise advisor follow-up.
- OperateOne connected control layer
Lead intake, client records and invoicing support the team behind the site.
One platform. Different buying realities.
Semigrators, property investors and first-time builders arrive with different tensions. The platform gives each audience a clearer path without fragmenting the HCA brand.
The work continues behind the website.
The public platform connects to the operational tools HCA needs to manage the relationship after a lead arrives.
Admin and invoicing
Client profiles, project scope and invoice management live in the same operational environment.
Staff business cards
Project managers and advisors can share a mobile contact card and capture enquiries in the field.
Built for the stack
Next.js, React, Firebase Authentication, Cloud Firestore and serverless API routes.
A website that behaves like part of the business.
Less friction
Prospects can answer the first financial question immediately.
Better context
Sales receives the figures and intent behind each enquiry.
One connected journey
Acquisition, client records, invoicing and staff networking support the same operation.